HOLLYWOOD, CALIFORNIA – A combination of legendary halls from Chinese theater to Borders, Hollywood may be the most recognizable neighborhood in Los Angeles, but the challenges it faces are not unique.
Like so many other places throughout Los Angeles and the entire United States, the plague has radically changed the landscape, closed businesses, left vacancies and created opportunities for a new vision of what could be.
“I just see so many ways we can impact this community in a positive way,” said Kathleen Rosson, who took over as CEO of the Hollywood Partnership in February.
The association manages the public space within the 90-block Hollywood entertainment district, which stretches west from La Braia Avenue to Highway 101, and south to Santa Monica Avenue, which houses dozens of restaurants, nightclubs, shops and other tourist attractions.
Rosson was previously the CEO of Downtown Santa Monica, Ltd., where, most recently, she collaborated with the Coastal City on a renewal program for Third Street Promenade. It is now bringing fresh eyes to the Hollywood partnership, where it is tasked with running programs and launching initiatives that improve the public sphere above and beyond what the city is capable of providing.
Similar to Los Angeles, Rosson said the biggest challenges facing Hollywood are homelessness, public safety and cleanliness. Funded by the area’s property owners, 75% of the Hollywood Partnership’s $ 8.75 million annual budget is spent on cleaning services like garbage removal, sidewalk cleaning and graffiti and sticker removal.
“A cleaner and safer environment is better for everyone,” Rosson said, adding that the Hollywood partnership provides complementary safety ambassadors to the police department and can call on businesses to weaken situations that often include people showing signs of mental illness. . “They are the primary eyes and ears on the street to deter anti-social behavior and summon problems.”
The Hollywood Partnership sees itself as a conduit that helps connect different public and private agencies with the services they provide. She works with the office of Los Angeles City Council member Mitch Oprah, the Hollywood Division of Los Angeles Police and Associations to help care for the homeless, Rosson said.
Such strategies are beneficial to business owners as well as people living in the area. The home of the Hollywood Palladium and Sunset Room, among others, Hollywood is one of the major tourist attractions of Southern California, but bypasses the main dragons of Hollywood Boulevard and Sunset Boulevard, and the area is mostly residential.
Rawson brings first local access to the Hollywood partnership “because if it’s for locals, tourists will be happy,” Rosson said.
A dog park is one of the public improvements she would like to bring to the area, she says, not just for residents but for tourists “because a ridiculous number of people travel with their dogs now. It’s a community benefit.”
Another community benefit she oversees is infection control. Like many other business districts, Hollywood lost a lot of retail during the plague, raising vacancies in commerce. It has left a lot of buildings, especially along Hollywood Boulevard, that have created “dark and challenging areas that can be changed overnight with a few lights,” said Rosson, who works with property owners to paint or light their storefronts to “help the pedestrian experience feel safer, More energetic, more fun when you walk down the street. “
“The last two years have not been easy for anyone. The whole nation is in a state of complaining politics, and being in a leadership position, people want answers,” Rosson said. In her role as CEO of the Hollywood Partnership, this is what she hopes to deliver.
“Now everything is new. I come in with this approach,” she said. “Let’s take another stab at this old problem in another way, because solutions that may have been thrown away in the past may be viable now.”